Photographing for Social Media


Social media photography has a significantly different style when compared to photography for posting an item for sale or on your website. While a photo of a handbag, pair of shoes, or accessory should be aesthetically beautiful, it should also be true to the item’s true look (see earlier social media post on filters)! Below are some great tips and tricks to keep in mind when photographing your items:

  1. Background: Your background should not distract from your item, the focal point of the photo. It should add value and depth to your photo. A beautiful stone wall, fresh flowers, or a patterned wall paper can add an aesthetic element to your photo.
  2. Rule of Thirds: The basic principle says to break down a photo into thirds, horizontally and vertically, so that there are nine quadrants. The belief is that if the main object of the photo is on one of the points of intersection, the photo will be more pleasing to the eye.
  3. Angles: Since the photo is for social media and not for a website, have fun with the angles! Get creative! Social media is all about style and the beauty of the item; so, don’t feel obliged to have a flat/straight on photo of the item.
  4. Lighting: Natural lighting is often the best and easiest lighting to work with! Take your item outside on any day it’s not raining and make use of the beautiful weather to accentuate your beautiful item. Never use flash in a dark room, it shouldn’t have to be said…but it does! When photographing inside it is best to use photography lighting equipment (more information on this can be found under the Start Selling tab).
  5. What not to do…! We recently added on Facebook a small collection of photos that are the epitome of what not to do. From inappropriate signs in the background, to Italian chef sculptures modeling Louis Vuitton, you must take a look, at least for a laugh! These photos while funny, teach valuable lessons. It is imperative to keep in mind the composition and background of your photos. Some major things to keep out include: alcohol, pets, household items, kids, personal items, and anything that is distracting to the item. Know the value of your item, this is where the Italian chef sculpture comes into play…! While it is great to know what a scarf, necklace, or jacket looks like on, please, invest in a mannequin, take a selfie or have a friend model the item. Social media photography gives lots of room for creativity and while your photographing to make a sale, feel free to show a bit of your personality.

This post was brought to you by Allison Hess of Chicago Consignment. You can find her on Instagram and Facebook!

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