Chanel does not want others using its name and in a strongly-worded lawsuit filed this spring, the Paris-based luxury brand reminded What Goes Around Comes Around (“WGACA”) of that fact. The Karl Lagerfeld-helmed brand is taking issue with the pre-owned luxury retailer’s use of its federally-protected trademarks and product imagery in furtherance of what Chanel calls an elaborate strategy “designed to suggest that [it has] an affiliation or relationship with Chanel,” and in March asked a New York federal court to force WGACA to stop “piggybacking on [its] reputation” to sell pre-owned garments and accessories.

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