Poshmark is a great way to make a little extra money or turn into a full time job. It’s all about how much time and effort you want to put into it bit for Kali Borovic, she’s covering all her extra bills and rent selling on the platform and has a few great tips to follow!
Originally posted on thisisinsider.com
Kali Borovic knows how to work a side hustle.
The 25-year-old thrift store enthusiast and fashion writer uses her thrifting smarts and Instagram game to sell clothing and accessories on an app called Poshmark. Borovic been so successful that she’s made her student loan payment and paid her rent with her earnings.
In 2-and-a-half months, Borovic has made a total of $1,202. That covered two of her $156 monthly student loan payments and two months of her Ohio rent.
Needless to say, Borovic has become a big fan of selling clothes online.
“It’s not only helping your wallet and your closet, it’s helping the planet,” she told INSIDER. “That’s my main mission. Making money on the side is a great benefit from that. I think everybody loves to be able to make money off what they do.”
Here are her tips for making the most out of selling clothes, accessories, and more on Poshmark.
1. Understand that the app is meant to be social.
The most important thing to know is that Poshmark is designed for social interaction.
“A lot of people think that it works like Instagram,” Borovic said. “They think that you put a photo up and it’ll sit there. But you need to interact with it. What the founder told me is [Poshmark] is meant to be a social media website. It’s meant to be interaction. It’s meant to be sharing. It’s meant to get ‘likes.'”
But it’s similar to Instagram in how its algorithm works, Borovic said. If you want your items to be seen before anyone else’s, you need to get more comments, likes, and favorites than others on your timeline, she said.
“The more you share, the more it’s being pushed up to the feed and the more people you’re sharing, they’re sharing your items,” Borovic said. “So the goal is to kind of hop on there five minutes here, five minutes there, to push everything you have up.”
2. Be strategic about when you post your listings.
Borovic has learned that most people like to shop at nighttime, making it the best time to post new items.
“They’re just sitting in bed scrolling through like you would scroll through Instagram,” Borovic said. “They’re doing the same thing on Poshmark. So if you list things at night, it’s more likely to go for your full price.”
3. Put up new items regularly.
How often you post new items depends on how much clothing in your closet you have to sell or the time you have to comb through thrift stores.
Borovic said she tries to list about 10 items per week on average.
“I try to go once a week to the thrift store,” she said. “I wash everything and get stains out because I want it to look nice. And then try to take photos of at least 10 items a week.”
4. Take well-styled photos and show what the item looks like on your body.
The nicer your photos look, the more you’ll entice people to want to buy your items.
“People really love flat lays,” Borovic said, referring to the style of photographing clothing and other items from directly above. “It’s all about curating that style for them.”
It’s also helpful to take a picture of yourself wearing the item.
“A lot of people want to see how it looks on you,” Borovic said. “I think it’s just like in a store. If you see it hanging on a mannequin, you’re more likely to gravitate towards it than if it’s just hanging on a rack. So even just taking pictures in the mirror — your face doesn’t have to be in it.”
Putting in the effort to style the clothing with other accessories or items can also pay off. Borovic used a simple black tank top as an example.
“If I hang it up and take a picture of it, it’s a black tank top,” she said. “But if I lay it down and put it with a pair of jeans and chunky heels and a little bit of jewelry, now you’re seeing the story behind the item. You’re seeing what you can do with it versus just what it is.”
5. Don’t mislead people in the description.
When describing each item, Borovic says you should be as clear and honest as possible.
“You want to be very clear in the description what you are selling,” she said. “Some people are sneaky on Poshmark. You always have to read the description. But for me personally, I never want to cheat anyone. So I always make sure that what you’re getting is the main item in the photo. So if you see, like I said, the black tank top, maybe it’s over top of the jeans and the jewelry is to the side of it.”
6. Price your items fairly.
For Borovic, selling on Poshmark is more about sharing her passion for secondhand clothing than making a ton of money.
“I don’t list [items] extremely high,” she said. “I kind of look at where other people are listing similar items and I list it a little bit lower. Not only will it go faster if someone searches that, but also you’re going to feel better about not scamming someone out of all this cash.”
Borovic said there are definitely people who overprice things on Poshmark.
“They’re going to TJ Maxx and spending $18 and then pricing it for like $40,” she said. “Personally, I don’t see how you can feel good about yourself doing that.”
She just aims to make a bit more than what she paid for each item.
“I just try to price it a little bit lower than what’s out there, keeping in mind that if I discounted it, would I still make a little bit more than what I spent on it,” she said.
7. Find the brands people want — but stay true to your own style.
Poshmark features a rotating list of specific brands that stick around for “mostly a whole season,” Borovic said. She scours thrift stores for these labels.
“A lot of thrift stores have like a vintage section, a dress section, and a lot of them have name-brand label sections,” she said. “So if you go on half-price day, you can score J. Crew for two bucks a shirt, which people are selling for crazy amounts on Poshmark.”
But finding items to sell shouldn’t just be about finding things you think people would want to buy, but that match your own style.
“I want it to be a reflection of the things that are hanging in my personal closet, my personal style,” she said. “I never just buy an item because I think I can make money off of it.”
For Borovic, selling on Poshmark is about sharing her passion for thrifting and helping people realize that it can be easy and affordable. Making money is just a bonus.
“It’s just a matter of being able to take the time, and do the hard work that no one else wants to do,” she said.