General Brand Learning

Authentication is the biggest issue in luxury resale and while there are several excellent authentication companies available, understanding the basics from the brands you love is the first step in making sure what you’re purchasing is indeed authentic.

From a simple Google Lens search to find out if that bag was ever produced by the brand to understanding how to read a serial number/date code goes a long way in understanding the uniqueness of each brand.

Let’s start with the top tips to keep you and your money safe!

  • Everything is counterfeited including receipts, boxes, dustbins, ribbon and tissue.
  • Everyone has a story, don’t believe them unless they have selling references.
  • Do not pay friends and family unless it’s someone you know personally or they have several references.
  • Look at pictures carefully of all areas of the bag. Request more if needed and if you’re in a social group, make sure that person actually has the bag in hand.
  • Do a quick search of the seller or if you’re in a Facebook group, request references.
  • If it’s too good to be true, it’s probably fake.
  • Purchase from reputable companies whenever you can.

These are just a few of the tips that I recommend when shopping resale but the biggest is just be careful. Don’t be swayed because you found the bag you’ve been searching forgot everything about the deal is a red flag so ask questions, get more pictures and trust me, people will lie to separate you from you money!

How to pronounce brand names

Alaia – “ah-lye-ah”
Alexander McQueen – “alexan-der muh-kween”
Balenciaga – “bah-len-see-ah-gah”
Balmain – “bahl-mahhhhn”
Bottega Veneta – “bow-tay-guh vah-netta”
Burberry – “bur-buh-ree”
Cartier – “car-tee-aye”
Celine – “se-leen”
Chanel – “shuh-nel”
Chloe – “clo-ee”
Christian Dior – “kris-tee-aan dee-or”
Coach – “ko-ch”
Comme Des Garcons – “come-dai’ gahr-sson”
Delvaux – “del-vo”
Dolce & Gabbana – “dol-chey and gab-ana”
Dooney & Bourke – “doo-nee and burk”
Emilio Pucci – “emee-lio poo-chee”
Fauré Le Page – “fo-ray-le-pahj”
Fendi – “fen-dee”
Givenchy – “zhee-von-shee”
Goyard – “goy-ah”
Gucci – “goo-chee”
Hermes – “er-mez”
Kate Spade – “kayt-spayd”
Kenzo – “ken-zho”

Kenzo – “ken-zho”
Lanvin – “lahn-vahn”
Loewe“loh-wev-eh”
Longchamp“lawn-shawm”
Louis Vuitton“loo-wee vwee-tahn”
Maison Margiela“may-sohn martin mar-jhell-ah”
Mansur Gavriel “man-sewer – gav-ree-el”
Marc Jacobs“maark-jay kuhbz”
Marni“maar-nee”
MCM“em-see-em”
Michael Kors“mai-kuhl korz”
Miu Miu“mew-mew”
Moschino“mos-key-no”
Moynat – “moy-na”
Mulberry – “muhl-beh-ree”
Prada – “praa-duh”
Rimowa – “ri-mo-va”
Rolex – “roh-leks”
Saint Laurent – “san lau-ron”
Salvatore Ferragamo – “sal-vah-tor-re fer-ra-gah-moh”
Stella McCartney – “steh-luh muh-kaart-nee”
Stuart Weitzman – “stoo-urt wites-muhn”
Tiffany & Co – “tiff-an-ee and kho”
Tod’s – “t-ah-ds”
Tory Burch – “tor-ee burr-ch”
Valentino – “val-uhn tee-noh”
Van Cleef and Arpels – “van-cleef and are-pell”
Versace – “vur-sah-ch-ay”

 

LUXURY BRAND ABBREVIATIONS

LOUIS VUITTON TERMS & ABBREVIATIONS
BB Baby Bandouliere (mini size)
PM Petit Modele (small size)
MM Moyen Modele (medium size)
GM Grande Modele (the biggest size)
NM New/Nouveau Model
DE Damier Ebene Canvas
DA Damier Azur Canvas
Vachetta Untreated cowhide leather found usually on monogram canvas bags.
Patina – When vachetta leather ages, it gets darker over time which is referred to as a patina
Clochette French for “little bell”. A bell-shaped leather holder on a leather strap which holds a padlock key at the end.

CHANEL TERMS & ABBREVIATIONS
WOC Wallet On Chain
GST Grand Shopping Tote
PST Petite Shopping Tote

HERMES TERMS & ABBREVIATIONS
SO Special Order
PO Podium Order
FSH Faubourg St Honore, the main Paris store
B25/30/35/40 Birkin sizes in centimeters
K20/25/28/32/35 Kelly Sizes in centimeters
HAC Haut A Courroie Birkin
PHW Palladium Hardware
GHW Gold Hardware
TPM Très petit modele (very small size)
PM Petit Modele (small size)
GM Grand Modele (large size)
TGM Très Grand Modele (very large size)
VGL Veau Grain lisse (leather)
VL Vache Liegee (leather)
VN  Vache Naturel (leather)
CDC Collier de Chien

LUXURY RESALE ABBREVIATIONS

LOUIS VUITTON TERMS & ABBREVIATIONS
BB Baby Bandouliere (mini size)
PM Petit Modele (small size)
MM Moyen Modele (medium size)
GM Grande Modele (the biggest size)
NM New/Nouveau Model
DE Damier Ebene Canvas
DA Damier Azur Canvas
Vachetta Untreated cowhide leather found usually on monogram canvas bags.
Patina – When vachetta leather ages, it gets darker over time which is referred to as a patina
Clochette French for “little bell”. A bell-shaped leather holder on a leather strap which holds a padlock key at the end.

CHANEL TERMS & ABBREVIATIONS
WOC Wallet On Chain
GST Grand Shopping Tote
PST Petite Shopping Tote

HERMES TERMS & ABBREVIATIONS
SO Special Order
PO Podium Order
FSH Faubourg St Honore, the main Paris store
B25/30/35/40 Birkin sizes in centimeters
K20/25/28/32/35 Kelly Sizes in centimeters
HAC Haut A Courroie Birkin
PHW Palladium Hardware
GHW Gold Hardware
TPM Très petit modele (very small size)
PM Petit Modele (small size)
GM Grand Modele (large size)
TGM Très Grand Modele (very large size)
VGL Veau Grain lisse (leather)
VL Vache Liegee (leather)
VN  Vache Naturel (leather)
CDC Collier de Chien

LUXURY RESALE ABBREVIATIONS AND TERMS

B – Bumping your post to gain attention
BN – Brand New
BNWT – Brand New With tags
BIN – Buy It Now
BNIB – Brand New In Box
BOTD – Bag Of The Day
BST – Buy, Sell, Trade
FB – Facebook
F – Follow but can also be used to say an item is fake
F&F – Friends and Family. Paying via Paypal without having the protection of a credit card, also no fees.
FULL SET – This refers to everything that comes with the item, like box, dust bag, receipt, tags, booklets, ribbons and anything else that was included in the original purchase.
FW – Fall/Winter Release
GHW – Gold Hardware
H/O – Highest Offer
HG – Holy Grail. The one item you would do almost anything for!
HMU – Hit Me Up
HTF – Hard To Find
IRL – In Real Life
ISO – In Search Of
IVDSO – In Very Desperate Search Of
L – Lose but can also be for Legit
LF – Looking For
LC – Legit Check
LE – Limited Edition}
ML – Referring to a size Medium/Large
MV – Market Value
NFS – Not For Sale
NIB – New In Box
NWT  New With Tags
NWOTNew Without Tags

OBOOr Best Offer
ONOOr Near Offer, closest to the sellers Buy It Now price
OOAKOne of a Kind
OOTDOutfit of the day
PCPrice Check
PFAPicture For Attention
PIFPay it Forward
PMPrivate Message
PPPaypal
PPUPending Pick Up
PSAPublic Service Announcement
REPReplacement. Can also mean Replica
RHWRuthenium Hardware
RTWReady To Wear
RVRetail Value
SASales Associate
SSSpring/Summer Release
SHWSilver Hardware
SLGSmall Leather Goods, usually wallets, key or card holders
S/OStarting Offer
TIAThanks In Advance
TPFThe Purse Forum (online forum for bag lovers)
TTS True to Size
UnicornThe same as holy grail, but sometimes referring to a harder to find, limited edition bag.
WIMBWhat’s In My Bag
WOCWallet On Chain
WTBWant To Buy
WTSWant To Sell
WTTWant To Trade
WWin

AUTHENTICATION TOOLS

These are just a few of the tools I use and while there are several choices in each, I’m more just showing what can be super helpful when authenticating and learning about luxury handbags.

I do not make anything when you clicked purchase on Amazon, I share because I feel these tools are super important and while this is not everything that people use when determining authenticity, these are the most important in my opinion!

Plugable USB Digital Microscope For Authenticating Luxury Handbags

I use this one with my desktop (Mac) and it plugs into a USB port. It enables the image to be seen full screen for really amazing details! You can purchase this on Amazon for under $45

Portable Digital Microscope For Authenticating Luxury Handbags

This one clips onto your phone camera so perfect if you’re on the go! Available on Amazon and under $40.

Retractable Measuring Tape For Authenticating Luxury Handbags

A simple measuring tape which allows you to measure the bag and confirm the size and if it was actually produced! Available on Amazon for less than $4.

White gloves for handling luxury handbags

If you’re handling luxury handbags, I highly suggest wearing gloves. The oils from you handbags and your nails can leave spots and dents in the leather. 12 pairs Available on Amazon for less than $14.

AUTHENTICATION 101

Through everything I have learned about authentication, well almost everything, I want to share so you can learn not only the basics but things you’ll need to know to understand the differences between counterfeits and authentic luxury handbags and accessories. What I am doing is building out all the information for the brands that we know and love, easy to understand and factual so click on the button below to see the full brand list, click on the highlighted brand name and learn away!