According to industry sources, Fashionphile has acquired 2 Authenticators to propel their newly launched wholesale business.
After purchasing the assets of the now defunct LRX, Fashionphile has acquired 2 Authenticators to drive their newly entered wholesale business according to inside sources.
Fred Mannela, the Founder of 2a is the same person who originally launched LXR back in the day but was ousted from the company after they went public.
Why is this interesting? Fashionphile clearly does not have the bandwidth nor the knowledge to pivot into wholesale so bringing Fred on board makes the most sense but with their investment from Neiman Marcus, there are going to be a lot of people at that table trying to make decisions so it will be interesting to see how this all plays out.