Everyone has been waiting patiently for Ebay’s Authenticate program to launch and while there hasn’t been much news, the below article does give you a bit of insight as to what to except.
This fall eBay is launching eBay Authenticate, a new service designed to quell buyer concerns about the authenticity of high-end products purchased online, says Laura Chambers, vice president of consumer selling at eBay. In doing so, eBay hopes it will also “enhance the opportunity for our sellers to get top dollar for their items.”
eBay sellers who sell certain types of inventory will be able to opt into the authentication service when listing a product. When it first launches, eBay Authenticate will only authenticate handbags because, says Chambers, “we know this particular set of inventory causes some consumers apprehension in their purchase journey.” Later, it will expand to include other luxury items in the fashion space, such as high-end watches and jewelry.
Listings that include the authentication service will be identified as such on the sales page. There is an added fee to access eBay’s network of professional authenticators as part of the sales process, which eBay says will be “at a competitive rate.”
When an item that is part of the authentication process is sold, an authenticator will first examine it to verify that it is authentic. If it passes inspection, the item will then be forwarded to the buyer, explains Chambers. However, to further bolster consumer trust in the program, if a buyer receives an item that has been inspected and discovers that it is inauthentic, eBay will refund the buyer two times the cost of the original purchase price.
“For listings within specific categories where the seller hasn’t adopted the authentication service, the buyer will still have the ability to utilize the service for a fee,” says Chambers.
While new for buyers and sellers, eBay views its new authentication service as an extension of its existing anti-counterfeit initiatives, which include detection tools, enforcement and strong relationships with brand owners, retailers and law enforcement agencies. Those efforts began in 1998 with eBay’s Verified Rights Owner (VeRO) program, which allows more than 40,000 rights owners to quickly report possible counterfeit goods to eBay. Less than a fraction of one percent of all items listed on eBay were identified as potentially counterfeit, but eBay remains committed to keeping counterfeit goods off of the platform.
This article was originally posted on Forbes.com