Brands must pay to remove counterfeit websites selling their goods

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I’m sharing this post because of the importance of the message. Not only are these luxury houses making a valiant effort in shutting down counterfeit sellers, the websites that pop up on a daily basis selling counterfeit goods are going to end up costing these brands even more. What I don;t understand is that why there isn;t a much simpler process in taking down the offending website. If I can perform a  quick Google search and find several of these fake websites, why can’t the brands just have them removed in a much more timely fashion?

Originally posted on The Fashion Law blog

Luxury brands are becoming increasingly more controlling as to where their authentic goods can – and cannot – be sold and how entities should be forced to help them fight the sale of fakes. And courts have largely been in their side. A landmark ruling from the European Union’s highest court late last year – which held that U.S. cosmetics company Coty Inc. may legally block retailers from selling its products on online platforms, such as Amazon and eBay – served as a reminder of just how far many of these sought-after names are willing (and legally able) to go to hold on to their carefully crafted auras of exclusivity.

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