A Brief Glimpse Into: Chanel

Founder:
Gabrielle Bonheur Chanel
Year Founded: 
1910
Creative Director as of 2023: 
Virginie Viard
Owned By:
Self Owned
Most Known For: 
The Flap Bag
Manufacturing Locations:
France and Italy
Fun Fact: 
Coco Chanel is credited in creating the LBD and revolutionized women’s dress by introducing pants and suits.
Learn More:
Wikipedia
More on Chanel

Authentic Chanel Serial Stickers

From 1986 to 2021, all handbags and small leather goods included their own unique serial number. This was placed on a sticker inside the item and was not meant to be removed and each one is unique to that item, never to be repeated.

When reading a Chanel serial number on a sticker, you can learn when the item was manufactured by matching the first two numbers on the sticker to the correlating year, see below.

0 Series
7 Digits
– 0XXXXXX
Years – 1986 to 1988

~0’s have no strikethroughs
~1’s have serifs (feet)
~ Serial number is printed on a white sticker with the left side being cutout

1 Series
7 Digits
– 1XXXXXX
Years – 1989 to 1991

~7 digits starting with 0
~0’s have no strikethroughs
~1’s have serifs (feet)
~ Serial number is printed on a clear sticker with the Chanel CC logo printed on a white sticker with three sides with the left side being cutout

2 Series
7 Digits
– 2XXXXXX
Years – 1991 to 1994

~0’s have no strikethroughs up to 27XXXXX
~1’s have serifs (feet)
~Serial number is printed on a white sticker with the Chanel CC logo

3 Series
7 Digits
– 3XXXXXX
Years – 1994 to 1996

~0’s have strikethroughs
~1’s are sans-serifs ( no feet)
~The serial number printed on a white sticker with the Chanel CC logos

4 Series
7 Digits
– 4XXXXXX
Years – 1996 to 1997

~0’s have strikethroughs
~1’s are sans-serifs ( no feet)
~The serial number printed on a white sticker with the Chanel CC logos

5 Series
7 Digits
– 5XXXXXX
Years – 1997 to 1999

The number zero (0) has a strike through up to 51XXXXX.
Zeros (0) have no strike-throughs from 52-56XXXXX.
Zeros (0) have strike-throughs from 57XXXXX on.
~1’s are sans-serifs ( no feet)

 

5 Series
7 Digits
– 5XXXXXX
Years – 1997 to 1999

~The seven (7) digit serial number is printed on a white sticker with two Chanel CC logos above.
~Gold speckled clear tape covers the sticker with X cut-lines to prevent the sticker from being removed without damage.
~The Chanel name appears on the right side and a dark line appears on the left.

6 Series
7 Digits
– 6XXXXXX
Years – 2000 to 2002

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

7 Series
7 Digits
– 7XXXXXX
Years – 2002 to 2003

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

8 Series
7 Digits
– 8XXXXXX
Years – 2003 – 2004

~0’s have strikethroughs
~1’s have small serifs (feet)
~Two Chanel logo’s above the serial number

9 Series
7 Digits
– 9XXXXXX
Years – 2004 – 2005

~0’s have strikethroughs
~1’s have small serifs (feet)
~Two Chanel logo’s above the serial number

10 Series
8 Digits
– 10XXXXXX
Years – 2005 – 2006

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

11 Series
8 Digits
– 11XXXXXX
Years – 2006 – 2008

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

12 Series
8 Digits
– 12XXXXXX
Years – 2008 – 2009

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

13 Series
8 Digits
– 13XXXXXX
Years – 2009 – 2010

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

14 Series
8 Digits
– 14XXXXXX
Years – 2010 – 2011

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

15 Series
8 Digits
– 15XXXXXX
Years – 2011

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

16 Series
8 Digits
– 16XXXXXX
Years – 2012

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

17 Series
8 Digits
– 17XXXXXX
Years – 2012 – 2013

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.
* See note at the bottom of this section about 17 series numbers. 

18 Series
8 Digits
– 18XXXXXX
Years – 2013 – 2014

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

19 Series
8 Digits
– 19XXXXXX
Years – 2014

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

20 Series
8 Digits
– 20XXXXXX
Years – 2014 – 2015

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

21 Series
8 Digits
– 21XXXXXX
Years – 2015 – 2016

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

22 Series
8 Digits
– 22XXXXXX
Years – 2016 – 2017

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

23 Series
8 Digits
– 23XXXXXX
Years – 2016 – 2017

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

24 Series
8 Digits
– 24XXXXXX
Years – 2017 – 2018

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

25 Series
8 Digits
– 25XXXXXX
Years – 2018

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

26 Series
8 Digits
– 26XXXXXX
Years – 2018 – 2019

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

27 Series
8 Digits
– 27XXXXXX
Years – 2019

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

28 Series
8 Digits
– 28XXXXXX
Years – 2019

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

29 Series
8 Digits
– 29XXXXXX
Years – 92019

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

30 Series
8 Digits
– 30XXXXXX
Years – 2020

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

31 Series
8 Digits
– 31XXXXXX
Years – 2021

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

32 Series
8 Digits
– 32XXXXXX
Years – 2021

~0’s have strikethroughs
~1’s are serif (feet)
~Two Chanel Logos above the serial number
~The Chanel name appears on the right side and a dark line appears on the left.

8 Digits
Years – 2022 to Present
The following letters will not be present on a plate: D,F, I,M.O,Q,R,S,V,W,Y and Z

8 Digits
Years – 2022 to Present

*176, 177 and 178 are the serial numbers along with materials were stolen from a Chanel factory so be very careful with any bags that start with these numbers.

AUTHENTICITY STICKERS

Until 2021-2022, every handbag and small leather goods manufactured by Chanel since the mid 1980s would include a unique serial number on a sticker placed inside of the item along with an authenticity card with the matching number embossed on it. These cards just like stickers have changed over the years.

Chanel Authenticity Card-Front
Authentic Chanel authenticity card front.

Chanel Authenticity Card-Back
Authentic Chanel authenticity card back with the serial number.

0 Series
The first cards in the zero series had a white stripe behind the serial number.

0 Series
The white stripe is no longer behind the serial number and the font has changed. The white CC logo at the upper right corner started to show up at the end of the 5 Series.

0-32 Series
While there have been subtle changes to the Chanel Authenticity Card, it remained in this style until the move to the new serial sticker and metal plaques.

Authentication points for a Chanel Authenticity Card

When looking at the authentic card above, note the areas to look at.

  1. There will be a small plastic bump on the right side of the Chanel authenticity card when looking at the backside where the numbers are.
  2. The white CC round logo on the backside of the card should not be translucent and under a magnifying microscope (see images below) you can see the differences between counterfeit and authentic.
  3. The fonts on the serial number and the text have changed over seasons and the gold border, while can be reflective, it will not show a hologram.
  4. The T and Y in the word Quality should always touch and the fonts should be consistent. See the authentic and counterfeit images below between the T and Y in Quality.

Counterfeit and Authentic Macro Images

When using the USB microscope to take the below images (which you can find here,) when looking at the details at this level, it’s clear to see which is authentic and which is counterfeit.

Authentic Example

Counterfeit Example

Authentic Example

Counterfeit Example

Authentic Example

Counterfeit Example

Counterfeit Example

Counterfeit Example

COUNTERFEITS

Counterfeit Chanel Authenticity Cards
Just because a card is present and the number matches the sticker, it does not mean that the item is automatically authentic. Below we will share the most counterfeited Chanel serial number on three different authenticity cards.

This is the most counterfeited Chanel serial number is 10218184.

10218184 Counterfeit Chanel Authenticity Card

10218184 Counterfeit Chanel Authenticity Card

10218184 Counterfeit Chanel Authenticity Card

Not one part of this sticker is consistent with authentic Chanel stickers.

While this serial sticker is in the correct orientation, the shape, color and font are not consistent with authentication Chanel serial stickers.

One of the better counterfeit Chanel serial stickers but the lines on either side are wrong. The running CC’s and the brand name Chanel should be on the right and the black line should be on the left. Font is also not consistent with authentic.

While Philips screws have been seen on authentic Chanel hardware, the brand engraving should be clean and centered unlike this counterfeit hardware.

The orientation of the serial sticker is one of your biggest clues if a Chanel bag is not authentic. An authentic sticker will have a thin black line on the left, the serial sticker in a horizontal position and to the right of that, the CC’s in a circle and the word Chanel.

While there are levels to counterfeits, from cheap to mirror, this internal Chanel logo was never produced by Chanel.

The accompanying Chanel Authenticity card for 10218184 is riddled with misspellings, made out of cardboard and not consistent at all with authentic Chanel cards.

The Chanel brand has never produced an interior tag like this counterfeit one, no matter what anyone claims.

When the Chanel serial sticker is present on a leather tab, it should not have large rounded corners and the sticker itself should be consistent with authentic ones. Again, the orientation of the number, the lack of the gold flecks and the wrong font makes this a clear fake.

When examining the interior, you should not see any extra material sticking out anywhere like this counterfeit.

10218184 is THE most counterfeited serial number for Chanel and is still used in present time.

With the switch from a numerical serial number sticker to a metal alpha numerical plaque, counterfeiters were in step with the Chanel brand. This is one of the more counterfeited newer numbers and remember, Chanel serial numbers are never repeated.