Amazon is finally cracking down on influencers

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CNBC reported today that Amazon has sued two social media influencers for selling counterfeits and all I can say is it’s about time.

“Amazon accused Kelly Fitzpatrick and Sabrina Kelly-Krejci of using Instagram, Facebook and TikTok accounts, as well as their personal websites, to promote counterfeit products being sold on Amazon. The suit, which was filed in U.S. District Court for the Western District of Washington, also names 11 individuals and businesses based in the U.S. and China that allegedly listed the counterfeit products on Amazon.”

“Fitzpatrick was previously a member of the Amazon Associates program, which allows members to advertise and link to Amazon products in exchange for a percentage of the sales. Amazon removed Fitzpatrick from the program after it discovered she was advertising counterfeits, the company says.”

“Fitzpatrick and Kelly-Krejci continued to promote the Amazon listings on their social media accounts and websites via photos and videos, then directed consumers to purchase them using a “hidden link.” The “hidden link” referred to an Amazon listing, run by a seller in on the scheme, for a non-infringing, generic item.”

Amazon is not the only platform that operates this way. There was also a recent article about the DHGate platform that is rife with counterfeits. and TikTok influencers sharing their counterfeit purchases.

Not only does flaunting fakes contribute to the already-notorious fake “perfect” lifestyle so many display online, but it also teeters on the line of disrespect when it comes to copying a designer or artist’s work. Arguably, you may not see the moral dilemma in ripping off these huge, multi-million dollar fashion houses, but nevertheless,stealing their designs is still a violation of their intellectual property rights.

On the other hand, the rise in popularity of replica handbags is actually proof of just how invested Gen Z is in designer labels. After all, the reason so many people want these fakes is largely due to their infatuation with luxury brands in the first place. They want to look like they are Prada customers and LV frequent shoppers, and are willing to practically fake it until they make it. In fact, they’ll only let you in on their little secret in exchange for a few thousand Tiktok views.” The full article is located on Apple News.

Bottom line is it’s wrong and it doesn’t matter how much you “want” a luxury item, do it like everyone else does. Work hard and save your money. The resale market is booming and you can find literally everything you would ever want there.

 

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